The Accidental Blogger
I actually never set out to become a blogger or influencer. I’m first and foremost a Confidence & Wellness Coach and Speaker. I started Bella Diva Lifestyle in the fall of 2014 with the intention of supporting busy working women build their confidence, pursue their life dreams and take care of their health. As my coaching business started expanding and growing however, I didn’t have the capacity to coach everyone or respond to everyone’s request for advice. So I decided to launch a blog to address the various topics my audience were interested in. For two years I incorporated occasional blogging into my coaching. Although I was busy and didn’t always have time to write blogs, I enjoyed writing and the feedback I received from my followers.
My Intro to Collectively
This past fall, a blogger friend asked why I wasn’t monetizing my blogposts. It was an eye opening question because honestly, I hadn’t thought about it and I didn’t know I could. She explained that there are agencies dedicated to helping bloggers and influencers earn income from their content. And since I was already a great and engaging blogger, I might as well work with some of my favorite brands and make some money from time to time. She told me that a great agency that helps you connect with top notch brands was Collectively, and that I should reach out to them. With that single conversation, a new world was opened up to me.
In November 2016 I contacted Collectively, which is a San Francisco based influencer marketing agency that connects brands with the most creative voices on social media. And two weeks later, I had my first sponsored collaboration with a fitness apparel brand whose products I loved. Although I consider myself an accidental blogger and relatively new to the game, I’ve learned so much about building a quality brand and what it takes to attract and work with quality influencer agencies like Collectively.
My Collectively Journey
Since starting with Collectively six months ago, I’ve had incredible opportunities to collaborate with some amazing brands, including Mint, AmazeFit and soon Old Navy. To be quite honest, it’s been a huge learning curve for me given that I didn’t even know this space existed until I stumbled on it. But it’s also been rewarding both financially and professionally. And Collectively has made it so much more easier than it would’ve been, offering amazing human support through their dedicated reps, straightforward guidelines and amazing ability to match influencers with the right brands.
Working with Collectively has enabled me to establish myself as a credible content creator and influencer, not merely another “blogger”. Through Collectively, I’ve partnered with established and highly respected brands, been sought for my ability to authentically tell a brand’s story and influence my audience to take a particular action. And most importantly, Collectively has empowered me to run my blog like a business and generate income from it, which in turn has provided me the means to incorporate other professionals in my content creation, from photographers to web designers. Even though I’m only six month onto my influencer gig, I already feel like i’ve come a long way in my growth. And I can’t wait to see what the next six months has in store for Bella Diva Lifestyle!
Connect with Collectively
If you’re a blogger or influencer looking to take your game to the next level, getting plugged with Collectively is a must! And it doesn’t hurt you’ll elevate your brand and earn income along the way 🙂
One of the many reasons I love the Collectively community is that the agency is driven by creativity and authenticity of it’s influencers. Their unique approach to branded partnerships empowers you to really stay true to yourself and partner you with brands that reflect your unique style and taste. Personally, I’m grateful for the many doors they’ve opened for me and I’m honored to be part of such an incredible team. Partnering with Collectively has not only challenged me to establish myself as an influencer but I’ve also had lots of fun working on some fun projects.